http://www.ecommando.com Marketing Tips, Opinion, and other stuff from Randy Dryburgh, aka "eCommando" Fri, 25 Jul 2008 09:04:11 +0000 http://wordpress.org/?v=2.0.3 http://www.ecommando.com/2006/07/07/obvious-expert/#comment-2 Thu, 07 Dec 2006 19:46:43 +0000 http://www.ecommando.com/2006/07/07/obvious-expert/#comment-2 Hi Randy! I look forward to hearing your follow up to this post. Jeff is definately the obvious expert. I haven't seen Paul's stuff but will check it out. Having edited thousands upon thousands of press releases as an editor for our Dallas rag many years ago, I can attest to the fact that most are written by sales people and not by professional writers. Sadly, they fail miserably. What is worse is that many press release writers are not degreed journalists and when people hire a company, I will bet they don't ask about the backgrounds of who will be serving them. A journalism degree is a must. Unfortunately, you won't catch most of us press types dead working for a marketing company. A one-man/woman press release outfit with credentials and working experience in media is the best way to go -- OR you can just attend Jeff Crilley's seminar (free) and then enroll in a journalism class ($95.00?) at your local junior college. The time spent will be well worth it. Hi Randy! I look forward to hearing your follow up to this post. Jeff is definately the obvious expert. I haven’t seen Paul’s stuff but will check it out.
Having edited thousands upon thousands of press releases as an editor for our Dallas rag many years ago, I can attest to the fact that most are written by sales people and not by professional writers. Sadly, they fail miserably. What is worse is that many press release writers are not degreed journalists and when people hire a company, I will bet they don’t ask about the backgrounds of who will be serving them. A journalism degree is a must. Unfortunately, you won’t catch most of us press types dead working for a marketing company. A one-man/woman press release outfit with credentials and working experience in media is the best way to go — OR you can just attend Jeff Crilley’s seminar (free) and then enroll in a journalism class ($95.00?) at your local junior college. The time spent will be well worth it.

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