Google Takes Over The World!* April 23, 2007
Posted by eCommando in : eMarketing , trackbackWell, not exactly… yet…
Google has, however, overtaken Microsoft and Coke as the most powerful GLOBAL brand of 2007.
According to a USA Today article, which cites a global study of brand awareness, Google has surpassed companies such as IBM, Coca Cola, Microsoft, General Electric, and Toyota, as the most valued brand worldwide.
This is important because 10 years ago, Google didn’t exist. Yes, some semblance of the company did exist as “BackRub” but apparently the company wasn’t incorporated until Sept. 1998.
By contrast, we have Coca Cola at 115 years old (founded 1892), GM at 99 years old (founded 1908), Toyota at 74 years old (founded 1933), and Microsoft, the youngster of the group at just 32 years old, all with massive head starts in marketing and brand awareness being usurped by a company with no physical products.
No physical products.
Let it sink in for a minute.
I wouldn’t have believed it was possible 10 years ago. Would you have?
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