Rocketboom Redux July 15, 2006
Posted by eCommando in : General , trackbackOk.. I know we’re all sick of the Rocketboom soap opera, but Debbie Deese asked a question on our meetup message board, and I thought it was a good one…
RocketBoom Crashes
HEADLINE: RocketBoom Crashes, and is Burning
Randy, did you hear the news about your HipCast sensation, Rocketboom???
I am just shocked!!! I thought they had such a good thing going. There is already a new person in her place following Amanda’s shocking last broadcast.http://www.rocketboom.co m/vlog/archives/2006/07/rb_06_jul_12.html
Funny that…
At the last SXSW (South By Southwest conference), I sat in the last session and Andrew was on the podium with a few others. Scoble and many other notables were on hand in the peanut gallery as well.
I asked Andrew why he thought Rocketboom was the brand, and that even to a neophyte it should be obvious that Amanda was the brand and Rocketboom was just a venue for her. Apparently, I was more right than I thought.
Amanda, who was sitting a few rows ahead of me, turned around and thanked me 
The content of Rocketboom was weak at best.
This teaches an important lesson…
If content is the product, don’t make light of it… make it center stage.
Also, make sure the delivery of the content is uniform no matter who is presenting it. That way, the presenter can be replaced and, short of hiring a horrible new presenter, the consumer should not go away.
Amanda will do well. She’s personable, attractive, and talented.
Andrew will also probably do well, but the public has painted him as a bit of an ogre in this, and I’m sure they share some part of the responsibility for the failure.
Breakups like this are rarely one sided.
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